南加州大学（USC）的市场科学硕士（Master of Science in Marketing Science，简称 MSMS）和商业分析硕士（Master of Science in Business Analytics，简称 MSBA）是两门在商业领域非常受欢迎的硕士课程。这两个项目均涉及数据分析与商业决策，但在内容设置、专业方向及毕业后的就业方向上有所不同。本篇文章将对比这两个项目，从基本项目设置、申请要求到课程内容进行分析，重点探讨在“市场分析”（Marketing Analytics）这一领域的近似点与区别，并分析其就业方向的利弊。
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